Avicanna announces retail launch of CBD range Pura Earth

Avicanna announces retail launch of CBD range Pura Earth

THE WHAT? Canadian Avicanna has announced the retail launch of its Pura Earth derma-cosmetics line of CBD-based products, with initial roll-out in Colombia. THE DETAILS The range will be sold across more than 50 high-end retail locations, including Blind prestige beauty stores and Cromantic professional beauty markets as well as via Avicanna’s own e-commerce platform.


THE WHAT? Canadian Avicanna has announced the retail
launch of its Pura Earth derma-cosmetics line of CBD-based products, with
initial roll-out in Colombia.

THE DETAILS The range will be sold across more than
50 high-end retail locations, including Blind prestige beauty stores and
Cromantic professional beauty markets as well as via Avicanna’s own e-commerce
platform. The company made its debut with four of its nine-SKU-strong range,
comprising Anti-Aging Treatment, Anti-Aging Serum, Clear Skin Treatment and Intensive
Skin Conditioning Treatment.

“We are thrilled to start offering customers the world’s
first premium CBD skin care line with advanced formulations and substantiated
claims through clinical evidence. The initial launch of Pura Earth in Colombia at
these prestige beauty retailers is just the beginning of our global commercial
strategy.  Our vertically integrated operations have the scalability to
support manufacturing a full range of premium CBD products and supply the
global marketplace,” said Aras Azadian, Avicanna’s Chief Executive
Officer.

THE WHY? Not only is Colombia one of Latin America’s
largest cosmetics markets and growing rapidly but also the registration of the
Pura Earth products in Colombia will enable the biopharmaceutical firm to
export into international jurisdictions where regulatory bodies allow.
International roll-out will commence in early 2020.



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