CBD now has ‘a life of its own’ and a former Coca-Cola exec wants to lead the category

CBD now has ‘a life of its own’ and a former Coca-Cola exec wants to lead the category

Docklight Brands was founded by a private equity firm looking to get into cannabis early, because it theorized CBD would become an input like any other consumer product. Today the company umbrellas over 12 CBD and THC brands. Marano, who joined Docklight this year from The Coca-Cola Company, told BeverageDaily that in his work with


Docklight Brands was founded by a private equity firm looking to get into cannabis early, because it theorized CBD would become an input like any other consumer product. Today the company umbrellas over 12 CBD and THC brands.

Marano, who joined Docklight this year from The Coca-Cola Company, told BeverageDaily that in his work with CBD, he’s found that most brands have very low trial. But once people do try it, there is a very high repeat purchase rate. Docklight considers consumer education to be a key part of stimulating the trial in an effort to reduce uncertainty.

The most well known Docklight brand is Marley, a maker of CBD and THC products. Docklight purchased a 30 year global license from the Marley family for this venture, and now sells CBD edibles, as well as psychoactive items in dispensaries.

Relax the mind, sharpen the senses

At this year’s National Association of Convenience Stores (NACS) show, Docklight exhibited several new additions to its house of brands, including the launch of Marley’s tea and chocolate lines.

Each 16oz can of decaffeinated tea contains 25mg of CBD, available in Herbal Honey, Peach Raspberry and Lemon Raspberry. Two varieties of 2oz wellness shots contain the same amount of CBD, and are available in Berry Prickly Pear and Pineapple Coconut.

Marley also sells four varieties of 72% dark chocolate–Sea Salt, Blue Mountain Coffee, Jamaican Spice and Candied Ginger–that contain 10mg of CBD. The Marley products are designed to “relax your mind and sharpen your senses without any psychotropic effect.”



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