I began paying attention to how it was making me feel and what happened when I would increase the dose, etc. That’s when I began to make the connection between CBD and more common adaptogens like ashwagandha, which was already a part of my wellness routine. Realizing that CBD and ashwagandha really work towards the
I began paying attention to how it was making me feel and what happened when I would increase the dose, etc. That’s when I began to make the connection between CBD and more common adaptogens like ashwagandha, which was already a part of my wellness routine. Realizing that CBD and ashwagandha really work towards the same goals, just taking different paths to get there, I decided to start combining them. The idea was they would double down on each other’s effects and create an adaptogenic power house. That is exactly what happened. The results were life changing and that is when I decided I needed to share this with the world. I also knew that this market needed to be approached completely differently. This is a wellness tool that can help so many people; it shouldn’t be stuck in the shadows of a headshop. In early 2017 when I was developing the formulations and brand there weren’t any other [known] brands doing that and I thought I was a groundbreaking genius…. Then I realized the reality of the 2017 hemp CBD industry: no advertising, no payment processing, few retailers comfortable enough to carry it, super expensive prices for bulk extracts, unscrupulous brokers and no regulation to hold them accountable. It was a reality check, but it (a) ended up being the perfect time to enter the industry, developing the TONIC brand and making a lot of our mistakes before a lot of people were paying attention (b) inspired me to take quality into my own hands and take control of the supply chain by growing my own hemp on my family’s property in upstate NY.
You grow out of an organic farm that focuses on sustainability. Can you shed light on what makes it sustainable and why that is important with the current state of your environment?
We only grow what we can use ourselves and we only grow what we can maintain with strict hand cultivation practices. These are both important points because right now there is a rush to buy up land and plant as much hemp as possible because people are seeing dollar signs. The problem with that is inexperienced, ignorant, greedy people who have no respect or passion for the plant – driven by nothing but ego – are buying land and growing 100 acres because they have the mentality “more is better”. There is no path to market, more often than not there is no sufficient harvest plan, and there are far more acres being farmed than there are extraction facilities being built which creates a massive bottleneck come harvest season. So not only is land being tilled and disrupted unnecessarily, but the market is being flooded driving down prices – creating a race to the bottom for farmers trying to compete to sell their crop.